Did you know that it costs seven times more to get a new customer than it does to get an existing customer's repeat business? Simple. cost effective bulk e-marketing existing clients is a great way to stay in touch and on their mind.
Not getting results that are relevant, or getting too many results, try using Google Advance Search facility. You can find it just under the search bar - Settings>Advanced Search
Do you have a Mobile SEO marketing strategy? Mobiles have overtaken desktop PC as the primary device for website access and according to Google people are five times more likely to leave a site if it isn't mobile friendly, or if it takes more than three seconds to load. Perhaps your website is already responsive, but make sure its optimised for mobile devices to ensure you reach all those potential customers.
Approximately 65% of us are visual learners according to a study by - Mind Tools, 1998. So why not promote your business or services in a way that reaches out to your audience. In the right context, videos can keep us engaged and can inspire us to take action.
Anchoring describes the common human tendancy to rely heavily on the first piece of information offered when making decisions. This information is then used as a reference point to make subsequent judgements. You can utilise anchoring to great effect in e-commerce. For example, if you sell laptops on your website, put the most expensive one at the top of the list, the next one down will instantly look more affordable.
Clicking on a broken link can be a pain, but a witty and well-designed error page can actually boost your marketing credibility. When done really well, they can end up being shared on Twitter and blogs as an example of a great site, attention to service and detail.